How are your personal affairs in your digital world set up for success? A blogger of some note recently passed away in an accident, and provides a case study of what to put some attention into for your survivors in your business and your family.
The “bad guys” on the Internet have long had a habit of finding the biggest security holes with the greatest potential impact. That’s one reason why the Apple computer line has remained effectively virus free (I caught at least one in the early Mac days (Scores), so don’t tell me there never has been any Mac viruses).
Over the years, operating systems have been “hardened”, so the bad guys have become creative and looked towards other avenues, to the point that Mike Cox in an article “Social media attacks dominate first half of 2010 malware trends” on eChannelLive tells us what is now going as as the biggest impact by the bad guys:
“Cyber criminals are putting increasing emphasis on using social media platforms like Facebook and Twitter as effective ‘spread mechanisms’ for malicious software,” said Arvid Gomez, Norman vice president, OEM and Technology. “In the past, they put nearly all of their efforts into compromising PC operating systems. As social media use becomes part of the fabric of our daily life, Internet users need to make certain they are taking the necessary steps to protect their privacy and security.”
He then goes on the discuss the koobface malware that has come through FaceBook since 2007. I encountered this at a client’s site about 4 months ago.
Another method to not only frustrate you, but also get some money, or your credit card number for use in, in the least case fraud, and the worst case, identity theft, are the “scareware” or “rasomware” programs that take over your system and basically demand that you buy their removal tools, which…are pretty much garbage anyhow. Mike has this comment:
Norman security experts also note that fake antivirus programs continued to plague many home PC and business users. Rogue antimalware programs have been around for a long time. In recent years however, they have become increasingly widespread, and represent a major problem. These programs can be difficult to eradicate, as they often consist of many different malicious elements.
I spent a better part of Wednesday ripping one of these attacks out of a laptop of a client’s office machine. I’ll say this: About 6 months ago, I could find these and get around them and eliminate them in about an hour. That was thanks to having seen several in a short time frame. They all had different file names, and loaded themselves from different places on the drive, but they all used the same methods. The one I ran into Wednesday had grown far smarter. I found it pretty quickly, but it had done many things to mask itself, and had placed some more hooks in the registry than I was used to deleting. Additional, I found a browser web director trojan in there, too. It may have arrived as a package deal, but it took 6 hours to find it, delete the offending things, much of the time was spent running scans, which found more things with each delete/reboot/scan cycle. It’s gone now and they are back to work, without having to just wipe the drive and begin all over, but it was a long day, when some elements have become smart enough to even force a load, regardless of some settings you applied to keep them from coming in a boot up.
I know many people don’t want to learn about the specifics of keeping your computers free of malware and other bad things, but your choice, as I see it, is to commit to some training by your local computer support person/people/staff/support company, or you can call us up and pay by the hour to undo what was maybe a 5 second decision on what to do about the question: “XXX is requesting to run. Do you want to block or allow it?” from your firewall protection. Because of the bad guys, you must get some education in how to keep from your system from becoming unavailable for a few hours (at best) to days (worst case).
Good rule of thumb: You can unblock accidentally prohibited functions. You will lose time and money if you let something in out of “I don’t have time to deal with this, I just want to get back to work!” frustration.
Read Mike’s article and practice intelligent computing!
In the digital world, you’re putting “content” out for all the World to see, literally. Not only can they see it when you post it, but even when you change your webpages or social media work, trust me, there are places that the dedicated can find the “old” versions, be it for good or bad purposes, or worse yet, bad legal purposes.
Via link chasing, I came across this this article “Social Media Marketing: Why You’re Better Off to DIY”, which says what I have mentioned in several meetings or talks.
My view has always been to help you understand why it’s so important that you are the one to be your voice. I can, as many others who work in this field, show you where to put the material you generate, but we don’t know your business like you do.
If you need coaching, I specialize in actually teaching people how to become proficient in managing their own content, to include how to save time while doing it. Get a hold of me if you need some direct, focused, customized help in this area!
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Social media is here for a while. Just as email is now considered for most, don’t be alarmed by doomsayers who bemoan the “graying” of Facebook. Of all the email transmitted, about 97% is SPAM, but…we’re still using it to communicate.
Below are some questions that may help gauge your current use of social media, and tune up your attention to this form of marketing for your business:
- What’s the plan for your social media presence?
- Is your plan integrated into your marketing plan?
- What social media are you presently on?
- Which ones get you contact with others, who may be viable, qualified prospects?
- Which ones are you spending your social media input time on (and for how long)?
- How many entries involve your business/product/services?
- How many entries discuss your experience as a professional?
- How many entries involves non-business related (humor, local events, charity support)?
- How often are you posting?
- Are your social media sites/names visible on your business materials (business cards, brochures, website)?
Take a few minutes and answer these questions to help see if you’re effectively using social media to your benefit.
Feel free to contact me to help tune things up if you find you’re not doing as well as you should be.
Maybe you jumped in and now wonder why. Maybe you didn’t understand the implication of “what’s said on the ‘net, stays on the ‘net”…or any variety of other reasons now have you wanting to retract your social media presence.
Now, you can stop that world and get off, unlike the real one.
Consider it your own digital version of Dr. Kevorkian. Oh, and it will let you leave your last words, too.
Yes, pretty extreme, but it’s now a way off the social media merry-go-round. Oh, and once you start the process, it’s a done deal.
Caveat: It only handles this for Facebook, MySpace, Twitter, and LinkedIn.
So, if you’re in the mood to “opt out” of what you got into, go and take yourself out of the game.
Sound extreme? For some, it’s not. This article discusses how major sites, get you in, then your data becomes theirs.
So, as it seems to always has been, people can go beyond the bounds of common sense and good manners, so the Government steps in. Just know, some of this is purposefully brought on by those on the web, we “find” a new way to pump up their position on the search engines.
Now the Federal Trade Commission (FTC) is looking into regulating things such as product endorsements found online…anywhere.
Certainly, as consumers, who now have a worldwide reach via comments on Facebook, Twitter, blogs and a variety of other platforms, we would want to know that a personal endorsement of a product of service is either unbiased, or a benefactor of the item of recommendation. Look in the mirror: Will you be upfront in your comments online?
Consider your recommendations carefully. If you’re getting a piece of the action, or residuals, or product for use to generate the endorsement, it’s reasonable and fair (not to mention an FTC requirement) to let readers know your interest. After all, you’d want to know, wouldn’t you?
And, if it’s your own product or service, ask your recommenders to be upfront to keep everyone knowing the real score.
August 27th, 2009 at the Pinellas Park/Gateway Chamber of Commerce, 5851 Park Blvd, Pinellas Park, FL 33781.
Walt Morey of Core Business Solutions will be presenting his seminar on the reasons you should get yourself into the digital world using social media tools (Twitter, Facebook, Plaxo, LinkedIn, blogs, etc) to market your business.
I attended his last presentation and it was an excellent discussion of why you need to become involved this way, or you’re market will leave you behind.
What kinds of Marketing methods are you currently using?
Are they effective?
Are you reaching your desired customers?
The Baby Boomer Generation is now retiring. This means fewer customers for your business unless you are trying to reach those who were born in 1964 or later (Generation X, Generation Y, the Nexters, or the Millennials.)
These younger consumers get their information about products and services from Blackberries, the Internet and TV rather than magazines, newspapers, direct mail, etc. If you want to reach them, you must learn how to use Social Media: Facebook, LinkedIn, Plaxo, and Twitter, and others.
The Pinellas Park/Gateway Chamber of Commerce is pleased to invite you to attend an introductory workshop on “The Use of Social Media in Marketing” on August 27th.
This workshop will be conducted by Walt Morey, Business Advisor and Owner of Core Business Solutions.
In this introductory workshop, you will learn what each of these types of Social Media is and how they are used. A small fee of $20.00 per participant covers the cost of training materials and a light lunch snack.
Please Note: Demand for this information is high and seating is limited to the first 20 individuals for this workshop so those interested need to call Donna at 727-544-4777 to register and reserve their seat.
You must be registered to attend.
Call Now To Avoid Disappointment
20 seats are avaialble! I know at least 4 and a possible 5th are filled already. Make the call.
Because it’s happening. Are you a Baby Boomer in business? Guess what? Unless your key demographic is other Baby Boomers, you need to get your head into the game, like it or not. Think of those who rejected cars? We’re here once more, as the social seismic shift is occuring.
I spent a little over 1 and a half hours at the Pinellas Park, FL Chamber of Commerce Office last Thursday morning. I have been blogging for years, and have used many blog tools, but thought I’d go and hear the Socail Media presentation by Walt Morey of Core Business Solutions.
It was some of the best spent time for me in the last 8 months.
My review: Walt Morey, who I’ve met through the Free Networking International meetings locally is a business consultant with significant experience i helping small and medium companies and business individuals take their business up a notch. He has researched the why you need to get into the social media (SM) world and why you need to do it now, or, better yet, yesterday. He definitively explains that’s how it is working ow, and will become more of the way business is being done, like it or not. Top it off with is clear analysis of where the money is (and isn’t).
He’s not scheduled the next time he will do this presentation, but I recommend you contact Walt and let him know you’d like him to get it on the schedule at somewhere soon near you. Even if you already have a blog and FaceBook and Twitter, you need to see what eles you need to know to put those to work effectively for you and your business.
Get some good advice for free from Walt at his blog, too!