In the digital world, you’re putting “content” out for all the World to see, literally. Not only can they see it when you post it, but even when you change your webpages or social media work, trust me, there are places that the dedicated can find the “old” versions, be it for good or bad purposes, or worse yet, bad legal purposes.

Via link chasing, I came across this this article “Social Media Marketing: Why You’re Better Off to DIY”, which says what I have mentioned in several meetings or talks.

My view has always been to help you understand why it’s so important that you are the one to be your voice. I can, as many others who work in this field, show you where to put the material you generate, but we don’t know your business like you do.

If you need coaching, I specialize in actually teaching people how to become proficient in managing their own content, to include how to save time while doing it. Get a hold of me if you need some direct, focused, customized help in this area!

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Social media is here for a while.  Just as email is now considered for most, don’t be alarmed by doomsayers who bemoan the “graying” of Facebook.  Of all the email transmitted, about 97% is SPAM, but…we’re still using it to communicate.

Below are some questions that may help gauge your current use of social media, and tune up your attention to this form of marketing for your business:

• What’s the plan for your social media presence?
• Is your plan integrated into your marketing plan?
• What social media are you presently on?
• Which ones get you contact with others, who may be viable, qualified prospects?
• Which ones are you spending your social media input time on (and for how long)?
• How many entries involve your business/product/services?
• How many entries discuss your experience as a professional?
• How many entries involves non-business related (humor, local events, charity support)?
• How often are you posting?
• Are your social media sites/names visible on your business materials (business cards, brochures, website)?

Take a few minutes and answer these questions to help see if you’re effectively using social media to your benefit.

Feel free to contact me to help tune things up if you find you’re not doing as well as you should be.