Tag Archive for Business

As I say: “Who is your voice?”

Image by Getty Images via Daylife

In the digital world, you’re putting “content” out for all the World to see, literally. Not only can they see it when you post it, but even when you change your webpages or social media work, trust me, there are places that the dedicated can find the “old” versions, be it for good or bad purposes, or worse yet, bad legal purposes.

Via link chasing, I came across this this article “Social Media Marketing: Why You’re Better Off to DIY”, which says what I have mentioned in several meetings or talks.

My view has always been to help you understand why it’s so important that you are the one to be your voice. I can, as many others who work in this field, show you where to put the material you generate, but we don’t know your business like you do.

If you need coaching, I specialize in actually teaching people how to become proficient in managing their own content, to include how to save time while doing it. Get a hold of me if you need some direct, focused, customized help in this area!

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Welcome to vBlogging!

Ok, here it is….post #1 in a series to…well…video blog.  Simple, easy, to the point.

Title: How not to video blog. Lesson number 1 is to pay attention to your “environmentals.” That means, the light and the sound, and anything that will be in the frame of the camera’s view (like the cat..a mobile distraction).

To do this one, I had to do some testing to get some feedback and some white noise out of the sound, before i started. Where the computer had the default settings for the microphone, it was way too noisey. Bringing the volume of the input down helped clear that up.

So, there’s number on in a series. Check back for theo thers coming soon!

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What did you say is your eMail address is?

I travel among many networking groups in my area, and I collect lots of business cards.  Generally, by first visual search is to the email address listed, followed by the website.

What makes me look harder than a scan is when the email/email domain isn’t associated with the website.  Why?  In this day and age, there is almost no excuse to not have an email that is linked to your domain.  It’s inexpensive and….it protects you from the horrors of disconnection from the world.

Here’s the baseline issue:  Using your home’s ISP email is a particular sticking point with me.  While we’d all like to believe we’ll live there for a long time, maybe, particularly now, we won’t.  What happens when you move?  You may get the same ISP, but…you may not have that choice.  Now, you’re on an entirely new email address, and tell me:  How many people take the time to change their contact list when you send them the “I’ve changed my email address?”  Some, but I guarantee not all of them.  You just lost business.

Now, so you don’t move.  One day, you get so aggravated, or to think positive, some one comes down the street with a better service/price, so you switch.  Yep, same as before.  You’ll have a new email address and lose some of your contacts.

Add to this you’ll be intermingling your person email, most likely, with your business might get buried under the pile of well circulated jokes the Internet is famous for, let alone the “If you don’t forward this to 10 friends a fire will consume you in the night!” (my personal ‘favorites’) incoming mail.

The solution:  If you have a domain name and a website (surprisingly, many do, and they then use their home/free email), find out how to have an email, or maybe several related to your business, be set up.  Yes, you’ll get disconnected, but you will still be getting emails under the home one, and you can keep reminding them to change.  It’s the least painful and best probability to keep the information flowing method.

The other, lesser offense is the use of “free emails.”  Yes, they will follow you all over, unlike the change in residence scenario, but what’s the impression you provide to a customer, as you say your are the professional/expert?  If you market is single person businesses, then the impact isn’t much of an issue, but if you’re working to position yourself as a provider of goods and services to multi-person companies and corporations, you may want to rethink this.

Questions?  The comment section is certainly open below.

Remember, it’s all in the message you convey, and Bob Turel, the Presentation Coach,  says “its not the only thing, its everything!”

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Nothing isn’t learnable, but what’s that time worth?

Think about it: We all have learned what we know and do for a living. Part came from the books, part from experience and immersion.

From my perspective, I bring those immersive experiences of my learning, and apply them to your needs. I’ve played with lots of hardware, software and systems over the past 28 years, and I strive to show my clients exactly what is effective for them.

Yes, there are many ways to solve the problem of applying technology to make you efficient, but do you have the time to cease working your core expertise and develop a new one in the field of what I know, as well as who I know?

Do the ROI: You can keep after your income generating core potential, and have me coach you towards new capabilities targeted at your needs now, and later. It’s a win-win.

Questions? Just email me…..let’s see how I can help you grow your business from your central expertise.

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And Where are Your Digits Going After You Die?

It’s not the same as “the good old days” any longer…and “we” still don’t like to talk about it.

However, if you manage your financial and physical assets via electronic means, do you have a plan to make sure there aren’t problems for those left behind?  Good question, isn’t it?

Do you have a business that has customers?  Have you ordered product/services for them, that you have to be around to make sure gets where it needs to go?

Are you a financial consultant type of business, where you retain customer’s data and regualrly provide information to them?

Or, and one of a myriad of other circumstances that would be negatively impacted if the way to get in contact with your customers was suddenly completely unavailable?

Think about how you may ensure that a trusted person can keep the operations running so long as necessary to close out the work/records.

Someone is considering this already.

But this doesn’t only apply to your business life.  After you’re gone, who can get at your online email and data sharing/photo services?  How about MySpace and Facebook and Twitter accounts?

Not a fun topic, but not only planning the disposition of your real assets and bank accounts, you need to make sure that your digital life is managed for a successful close out as well.

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10 Questions to Answer About Your Social Media Presence

Social Media Icons
Image by Ivan Walsh via Flickr

Social media is here for a while.  Just as email is now considered for most, don’t be alarmed by doomsayers who bemoan the “graying” of Facebook.  Of all the email transmitted, about 97% is SPAM, but…we’re still using it to communicate.

Below are some questions that may help gauge your current use of social media, and tune up your attention to this form of marketing for your business:

  • What’s the plan for your social media presence?
  • Is your plan integrated into your marketing plan?
  • What social media are you presently on?
  • Which ones get you contact with others, who may be viable, qualified prospects?
  • Which ones are you spending your social media input time on (and for how long)?
  • How many entries involve your business/product/services?
  • How many entries discuss your experience as a professional?
  • How many entries involves non-business related (humor, local events, charity support)?
  • How often are you posting?
  • Are your social media sites/names visible on your business materials (business cards, brochures, website)?

Take a few minutes and answer these questions to help see if you’re effectively using social media to your benefit.

Feel free to contact me to help tune things up if you find you’re not doing as well as you should be.

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Bob Parsons Talks About How to Interview

Bob Parsons is the founder of GoDaddy, the highly successful internet hosting service.

I found he has a series of videos, on a variety of topics, and thought this was a particularly good one for the times. It not only applies to job seekers, but has some good information regarding just how to present yourself to prospective clients. I’ll note this: Bob was a Marine and when he talks about being a team player being important, it’s because he learned how important it was than, and knows what it means now. Based on the observation of his success, I’d say he’s got some great advice for all the non-Marines who watch this:

Enjoy it and good luck in your interviewint endeavors!

P.S. Thanks, Bob for the video!

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