So, as it seems to always has been, people can go beyond the bounds of common sense and good manners, so the Government steps in. Just know, some of this is purposefully brought on by those on the web, we “find” a new way to pump up their position on the search engines.
Now the Federal Trade Commission (FTC) is looking into regulating things such as product endorsements found online…anywhere.
Certainly, as consumers, who now have a worldwide reach via comments on Facebook, Twitter, blogs and a variety of other platforms, we would want to know that a personal endorsement of a product of service is either unbiased, or a benefactor of the item of recommendation. Look in the mirror: Will you be upfront in your comments online?
Consider your recommendations carefully. If you’re getting a piece of the action, or residuals, or product for use to generate the endorsement, it’s reasonable and fair (not to mention an FTC requirement) to let readers know your interest. After all, you’d want to know, wouldn’t you?
And, if it’s your own product or service, ask your recommenders to be upfront to keep everyone knowing the real score.
August 27th, 2009 at the Pinellas Park/Gateway Chamber of Commerce, 5851 Park Blvd, Pinellas Park, FL 33781.
Walt Morey of Core Business Solutions will be presenting his seminar on the reasons you should get yourself into the digital world using social media tools (Twitter, Facebook, Plaxo, LinkedIn, blogs, etc) to market your business.
I attended his last presentation and it was an excellent discussion of why you need to become involved this way, or you’re market will leave you behind.
What kinds of Marketing methods are you currently using?
Are they effective?
Are you reaching your desired customers?
The Baby Boomer Generation is now retiring. This means fewer customers for your business unless you are trying to reach those who were born in 1964 or later (Generation X, Generation Y, the Nexters, or the Millennials.)
These younger consumers get their information about products and services from Blackberries, the Internet and TV rather than magazines, newspapers, direct mail, etc. If you want to reach them, you must learn how to use Social Media: Facebook, LinkedIn, Plaxo, and Twitter, and others.
The Pinellas Park/Gateway Chamber of Commerce is pleased to invite you to attend an introductory workshop on “The Use of Social Media in Marketing” on August 27th.
This workshop will be conducted by Walt Morey, Business Advisor and Owner of Core Business Solutions.
In this introductory workshop, you will learn what each of these types of Social Media is and how they are used. A small fee of $20.00 per participant covers the cost of training materials and a light lunch snack.
Please Note: Demand for this information is high and seating is limited to the first 20 individuals for this workshop so those interested need to call Donna at 727-544-4777 to register and reserve their seat.
You must be registered to attend.
Call Now To Avoid Disappointment
20 seats are avaialble! I know at least 4 and a possible 5th are filled already. Make the call.
Because it’s happening. Are you a Baby Boomer in business? Guess what? Unless your key demographic is other Baby Boomers, you need to get your head into the game, like it or not. Think of those who rejected cars? We’re here once more, as the social seismic shift is occuring.
I spent a little over 1 and a half hours at the Pinellas Park, FL Chamber of Commerce Office last Thursday morning. I have been blogging for years, and have used many blog tools, but thought I’d go and hear the Socail Media presentation by Walt Morey of Core Business Solutions.
It was some of the best spent time for me in the last 8 months.
My review: Walt Morey, who I’ve met through the Free Networking International meetings locally is a business consultant with significant experience i helping small and medium companies and business individuals take their business up a notch. He has researched the why you need to get into the social media (SM) world and why you need to do it now, or, better yet, yesterday. He definitively explains that’s how it is working ow, and will become more of the way business is being done, like it or not. Top it off with is clear analysis of where the money is (and isn’t).
He’s not scheduled the next time he will do this presentation, but I recommend you contact Walt and let him know you’d like him to get it on the schedule at somewhere soon near you. Even if you already have a blog and FaceBook and Twitter, you need to see what eles you need to know to put those to work effectively for you and your business.
Get some good advice for free from Walt at his blog, too!