Tag Archive for Blogging

Social Media: The Internet is Forever……And Employers are using it more and more

The checking for the boundaries of youth have seen “better days.”

In an age where popularity and one-upsmanship carries significant amounts of social capital by “performing in/on social media, the trend is for not the only the Government to monitor you, with your own permission, if they choose, but, the ones you can’t claim 1st Amendment rights cases against so easily: Employers.

In this article from England from the regarding trends in the market, the move afoot is for employers, not just to check you out for hiring (already problematic enough when you have posted those partying hardy pictures and videos), but to keep tabs on what you’re saying…and it could not even be about them:

Many employers already monitor their workers’ Facebook, Twitter and other social media pages – but the practice is set to increase, a new report has revealed.

A new report by data analysts Gartner has claimed that by the year 2015, 60 per cent of employers will monitor social media pages of their employees.

The ‘Big Brother’ monitoring will be driven by security worries about employees leaking information or talking negatively about their workplace.
[…]

Well some us “seasoned” people have escaped the tomfoolery of youth without such consequences, be sure to pass some wisdom along to those you mentor or are the parents of, and hopefully, they will take such information under advisement and not press the “Update Status” button as fast, or as frequently as they may have planned to…

WordPress Marches on!

Yesterday was the day that the final release version of WordPress 3.0 made it’s way into the hands of those who wait for “final releases.”

Recently, one of the people who does a lot of lectures on Social Media wandered off the tracks long enough to say he wasn’t a web designer, but people should have their websites done in Joomla or WordPress of they are getting ripped off.

He is sort of right. Having spent since 1996 playing with websites, I’ll say he’s right if you need a functional, right away site to just say who you are and what you do. After that, his comments need to be modified based on what you need to show/display/convey about you and your business. You may need something beyond WordPress, or not.

If you’re on a limited budget, and/or you have time to maintain all aspects of you website, and that means learning about links, setting up categories, placing privacy policy statements, setting up webforms for contact info, and keep spambots at bay, then yes…WordPress is a suitable candidate for you.

In the meantime, communicate clearly what you need to your web designer and work with them. Know that the more you have thought about the content of your website before you talk with them, you will pay them less, as they won’t be spending time tracking your content down, and making change upon change upon change. That’s a money saving tip…you can use.

The great news is WordPress 3.0 has broken through the barrier of not just being a great blogging platform, but has “grown up” to be a fully functional “CMS” (Content Management System).

Questions? Contact me and let me help you see what’s best for your diigital landscape!

Random Bits From the Digital Trenches

Technology is creeping ahead…quickly. iPads are making it off the shelves in massive numbers, and…yes, there is a security issue. Interesting, isn’t it: The more connected we become, the more we are “exposing” our information. And, as the old saying goes, you can make mistakes with computers so much faster and many more times!

The “bad guys” are hard at work. About 6 months ago, people called me with “scareware” viruses and I could eradicate them in under an hour. Since then, a new wave has appeared, and they not only have a propensity to fake where they are installed, they also now find the more common anti-spyware database files on your systems and remove the identification data, so you can scan your system and they are not recognized. Net result: The “infection” hangs on longer and takes more effort to find and eradicate them. Are you practicing “safe computing?” If you don’t have anti-virus and anti-spyware and a firewall besides the one that comes with Windows, shame on you! By having those installed, you have a much better chance of not having to call me in to get you back to work, and writing me a check.

Smartphones. Geez….the iPhone 4 is very, very cool. That, along with the many others hitting the market, both in the Android and Windows based ones, cell phone band width will become an issue. We consumers will be amazed that “unlimited” plans really aren’t. In defense of the carriers, it takes money and technical expertise and time to keep the “backbones” upgraded for us to use. Think of it as road construction, and it’s going to be a massive rush hour. Just as we see our digitally connected worlds expanding exponentially, there will be the just one more customer that sends your connection speed down the tubes. It’s a problem of aggregation, not that one users.

Next issue: Apple really upped the ante with the “retina” display technology. Think you have a nice screen now? Think again. We have been living on display surfaces, both in the cathode ray tube and now the LCD/LED era, at resolutions of no greater than 75 dots per inch (dpi), at best…usually 72 dpi.

drool over this: 326 dpi! Math: 326/75 = 4.3X improvement in picture clarity. It used to be, I “thinned” out pictures for web use to 100 dpi, because above that, you couldn’t tell the difference, and it also less data to transfer, so the pictures on a web page loaded much faster. Now 400 dpi wil have to be the default standard for high quality on the net. That also means more data flying about, clogging the pipes. In actuality, it will be a while before we really have to worry about this, as only the really big corporations, and “bleeding edge” early adopters will have such displays, but maybe 5-8 years down the road, this resolution will become an accepted common standard. My prediction, not connected to anything I’ve read…yet.

WordPress is no longer just blogging software. It’s now a true “Content Management System” (CMS). I’ll be revamping the site one day, to take advantage of this functionality, but It will be a planned, staged retooling, as I see potential for dropping all the blog posts into thin air, if the right steps aren’t taken. I have a “sandbox” out there in the net, just so I can see what steps to take, in what order. Part of my self-educating process, so I can do it for clients.

Windows 7 is still doing well. I like it more and more. I still haven’t migrated my trusty workhorse, the laptop, but that is another staged, well planned event, so as not to come up saying “Hey! Where did ________________ file go?” Sort of like the locker room scene in “Top Gun,” where the “best of the best” discussed their first day of practice air combat maneuvers (ACM). That part of the locker room scene isn’t on YouTube…

There are a few notes from my world, to give you some insight into yours!

10 Questions to Answer About Your Social Media Presence

Social Media Icons
Image by Ivan Walsh via Flickr

Social media is here for a while.  Just as email is now considered for most, don’t be alarmed by doomsayers who bemoan the “graying” of Facebook.  Of all the email transmitted, about 97% is SPAM, but…we’re still using it to communicate.

Below are some questions that may help gauge your current use of social media, and tune up your attention to this form of marketing for your business:

  • What’s the plan for your social media presence?
  • Is your plan integrated into your marketing plan?
  • What social media are you presently on?
  • Which ones get you contact with others, who may be viable, qualified prospects?
  • Which ones are you spending your social media input time on (and for how long)?
  • How many entries involve your business/product/services?
  • How many entries discuss your experience as a professional?
  • How many entries involves non-business related (humor, local events, charity support)?
  • How often are you posting?
  • Are your social media sites/names visible on your business materials (business cards, brochures, website)?

Take a few minutes and answer these questions to help see if you’re effectively using social media to your benefit.

Feel free to contact me to help tune things up if you find you’re not doing as well as you should be.

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Soldiers Angels Fund Drive: Laptops with Voice Software for the Wounded Troops

This post will remain at the top of the posts through 11/11/2009, when the drive ends. Look below for new posts.

I resonate with this effort from Soldiers Angels on several levels. It’s proper name is “VALOur-IT” (Voice activated Laptops for Our Injured Troops). Technology, but technology to a real world application, and specifically one to help those who volunteered, knowing thier wounds were a likely outcome of serving the nation. On top of that, it will provide a practical platform for these wounded warriors to be able to work with computers in their jobs in the future. It’s a win-win-win from my viewpoint.

It begins today, the drive to make a difference for those who have suffered in defense of the nation, and defense of others around the world.

From a practical need for a blogger and a blog reader sprang a project that has now aided over 4000 wounded warriors in getting some normalcy into their lives. The project blog is here.

Even a few bucks adds up. Times are lean, but consider the “leaness” for those who will never recover what they have lost in the service.

Thanks for helping out. Please pass the word around, too.

If you want to hear the story of how this all began, Hugh Hewitt did an interview with Chuck Zeigenfuss. The audio is at this link. It will take a little to get to the interview, then it runs until about minute 8, but it’s a great story of what blogging has spawned.

If you have no preference for a service team to donate to, please drop your funds under the Navy, but know they still go into the same pot at the end of the day.

News You Can Use for Social Media Users

So, as it seems to always has been, people can go beyond the bounds of common sense and good manners, so the Government steps in. Just know, some of this is purposefully brought on by those on the web, we “find” a new way to pump up their position on the search engines.

Now the Federal Trade Commission (FTC) is looking into regulating things such as product endorsements found online…anywhere.

Certainly, as consumers, who now have a worldwide reach via comments on Facebook, Twitter, blogs and a variety of other platforms, we would want to know that a personal endorsement of a product of service is either unbiased, or a benefactor of the item of recommendation. Look in the mirror: Will you be upfront in your comments online?

Consider your recommendations carefully. If you’re getting a piece of the action, or residuals, or product for use to generate the endorsement, it’s reasonable and fair (not to mention an FTC requirement) to let readers know your interest. After all, you’d want to know, wouldn’t you?

And, if it’s your own product or service, ask your recommenders to be upfront to keep everyone knowing the real score.

Mark Your Calendars! Social Media in Marketing Seminar

August 27th, 2009 at the Pinellas Park/Gateway Chamber of Commerce, 5851 Park Blvd, Pinellas Park, FL 33781.

Walt Morey of Core Business Solutions will be presenting his seminar on the reasons you should get yourself into the digital world using social media tools (Twitter, Facebook, Plaxo, LinkedIn, blogs, etc) to market your business.

I attended his last presentation and it was an excellent discussion of why you need to become involved this way, or you’re market will leave you behind.

Details:

What kinds of Marketing methods are you currently using?
Are they effective?
Are you reaching your desired customers?

The Baby Boomer Generation is now retiring. This means fewer customers for your business unless you are trying to reach those who were born in 1964 or later (Generation X, Generation Y, the Nexters, or the Millennials.)

These younger consumers get their information about products and services from Blackberries, the Internet and TV rather than magazines, newspapers, direct mail, etc. If you want to reach them, you must learn how to use Social Media: Facebook, LinkedIn, Plaxo, and Twitter, and others.

The Pinellas Park/Gateway Chamber of Commerce is pleased to invite you to attend an introductory workshop on “The Use of Social Media in Marketing” on August 27th.
This workshop will be conducted by Walt Morey, Business Advisor and Owner of Core Business Solutions.

In this introductory workshop, you will learn what each of these types of Social Media is and how they are used. A small fee of $20.00 per participant covers the cost of training materials and a light lunch snack.

Please Note: Demand for this information is high and seating is limited to the first 20 individuals for this workshop so those interested need to call Donna at 727-544-4777 to register and reserve their seat.

You must be registered to attend.

Call Now To Avoid Disappointment

20 seats are avaialble! I know at least 4 and a possible 5th are filled already. Make the call.

Social Media: Why?

Because it’s happening.  Are you a Baby Boomer in business?  Guess what?  Unless your key demographic is other Baby Boomers, you need to get your head into the game, like it or not.  Think of those who rejected cars?  We’re here once more, as the social seismic shift is occuring.

I spent a little over 1 and a half hours at the Pinellas Park, FL Chamber of Commerce Office last Thursday morning.  I have been blogging for years, and have used many blog tools, but thought I’d go and hear the Socail Media presentation by Walt Morey of Core Business Solutions.

It was some of the best spent time for me in the last 8 months.

My review:  Walt Morey, who I’ve met through the Free Networking International meetings locally is a business consultant with significant experience i helping small and medium companies and business individuals take their business up a notch.  He has researched the why you need to get into the social media (SM) world and why you need to do it now, or, better yet, yesterday.  He definitively explains that’s how it is working ow, and will become more of the way business is being done, like it or not.  Top it off with is clear analysis of where the money is (and isn’t).

He’s not scheduled the next time he will do this presentation, but I recommend you contact Walt and let him know you’d like him to get it on the schedule at somewhere soon near you.  Even if you already have a blog and FaceBook and Twitter, you need to see what eles you need to know to put those to work effectively for you and your business.

Get some good advice for free from Walt at his blog, too!