Tag Archive for blog

Driving the Traffic Bus

Unlike others who teach people how to blog, I’ve found my approach is “content centric.”

If the words your readers see are pretty much the same simplified message on every other site like yours (read “competitors”), what are your odds of ever hearing from them to provide your service or product?

If you’re unique, then it’s not as much of an issue…..or is it?

Who is your voice?  Someone with a keyboard, and 30 minute discussion of your decades of expertise, or is it someone who is intimately familiar with the topic (a key employee/senior manager/partner), or is it you?

One of my constant coaching techniques is to tell beginning or struggling bloggers to get out there and become a valued member of other blogs and/or forums.  In my normal reading cycle late yesterday, for my enjoyment, I had the opportunity to comment on a post elsewhere and then link tow of my posts from 2005 (not here, on the blog where I learned how to blog).  I just took a stroll to my hit counter and found I have now have almost 100 readers since last night come to one or both of those stories and they sayed around, also reading related items, or going to the blog’s home page.

Exposure.  Sharing.  Write it and they will come, sometimes with a little prompting, but it appears they enjoyed my sea stories from back into the 80s I chose to share.

How well are you driving your traffic bus?  Need some “driver’s ed?”  Leave me a comment, I may be able to help.

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10 Questions to Answer About Your Social Media Presence

Social Media Icons
Image by Ivan Walsh via Flickr

Social media is here for a while.  Just as email is now considered for most, don’t be alarmed by doomsayers who bemoan the “graying” of Facebook.  Of all the email transmitted, about 97% is SPAM, but…we’re still using it to communicate.

Below are some questions that may help gauge your current use of social media, and tune up your attention to this form of marketing for your business:

  • What’s the plan for your social media presence?
  • Is your plan integrated into your marketing plan?
  • What social media are you presently on?
  • Which ones get you contact with others, who may be viable, qualified prospects?
  • Which ones are you spending your social media input time on (and for how long)?
  • How many entries involve your business/product/services?
  • How many entries discuss your experience as a professional?
  • How many entries involves non-business related (humor, local events, charity support)?
  • How often are you posting?
  • Are your social media sites/names visible on your business materials (business cards, brochures, website)?

Take a few minutes and answer these questions to help see if you’re effectively using social media to your benefit.

Feel free to contact me to help tune things up if you find you’re not doing as well as you should be.

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Mark Your Calendars! Social Media in Marketing Seminar

August 27th, 2009 at the Pinellas Park/Gateway Chamber of Commerce, 5851 Park Blvd, Pinellas Park, FL 33781.

Walt Morey of Core Business Solutions will be presenting his seminar on the reasons you should get yourself into the digital world using social media tools (Twitter, Facebook, Plaxo, LinkedIn, blogs, etc) to market your business.

I attended his last presentation and it was an excellent discussion of why you need to become involved this way, or you’re market will leave you behind.

Details:

What kinds of Marketing methods are you currently using?
Are they effective?
Are you reaching your desired customers?

The Baby Boomer Generation is now retiring. This means fewer customers for your business unless you are trying to reach those who were born in 1964 or later (Generation X, Generation Y, the Nexters, or the Millennials.)

These younger consumers get their information about products and services from Blackberries, the Internet and TV rather than magazines, newspapers, direct mail, etc. If you want to reach them, you must learn how to use Social Media: Facebook, LinkedIn, Plaxo, and Twitter, and others.

The Pinellas Park/Gateway Chamber of Commerce is pleased to invite you to attend an introductory workshop on “The Use of Social Media in Marketing” on August 27th.
This workshop will be conducted by Walt Morey, Business Advisor and Owner of Core Business Solutions.

In this introductory workshop, you will learn what each of these types of Social Media is and how they are used. A small fee of $20.00 per participant covers the cost of training materials and a light lunch snack.

Please Note: Demand for this information is high and seating is limited to the first 20 individuals for this workshop so those interested need to call Donna at 727-544-4777 to register and reserve their seat.

You must be registered to attend.

Call Now To Avoid Disappointment

20 seats are avaialble! I know at least 4 and a possible 5th are filled already. Make the call.

Social Media: Why?

Because it’s happening.  Are you a Baby Boomer in business?  Guess what?  Unless your key demographic is other Baby Boomers, you need to get your head into the game, like it or not.  Think of those who rejected cars?  We’re here once more, as the social seismic shift is occuring.

I spent a little over 1 and a half hours at the Pinellas Park, FL Chamber of Commerce Office last Thursday morning.  I have been blogging for years, and have used many blog tools, but thought I’d go and hear the Socail Media presentation by Walt Morey of Core Business Solutions.

It was some of the best spent time for me in the last 8 months.

My review:  Walt Morey, who I’ve met through the Free Networking International meetings locally is a business consultant with significant experience i helping small and medium companies and business individuals take their business up a notch.  He has researched the why you need to get into the social media (SM) world and why you need to do it now, or, better yet, yesterday.  He definitively explains that’s how it is working ow, and will become more of the way business is being done, like it or not.  Top it off with is clear analysis of where the money is (and isn’t).

He’s not scheduled the next time he will do this presentation, but I recommend you contact Walt and let him know you’d like him to get it on the schedule at somewhere soon near you.  Even if you already have a blog and FaceBook and Twitter, you need to see what eles you need to know to put those to work effectively for you and your business.

Get some good advice for free from Walt at his blog, too!