Tag Archive for Apple

Sorry, Apple People, You’re Just Not That Popular

I know, you think I’m less than smart, but let me assure you, I have some idea what I’m talking about. I began as a wildly satisfied Apple ][+ user many decades ago. While others bought “inferior” computers that hit the market, from PET, Commodore, Atari and TRS-80…well, Atari was the bomb for gaming….I was forging ahead. I moved to the Mac line with a 512K, then an SE, a Mac II, then a IIcx. I learned how to make a computer work for humans because of Apple.

However, here’s the reality. Macs aren’t that popular. I support this by playing into the meme that Macs don’t get viruses, ergo, they are superior platforms. Nope, you have that wrong, but there is the genius of not only Apple, but the evangelized Apple faithful that have somehow missed the point of their lack of bad programmings disrupting their lives at the worst moment, as PC users have come to know and still not love.

Here’s the truth staring you in the face, Apple fanatics: You’re not popular with the people who create viruses, and therefore, you don’t get them. It’s not that your computer is in this uber operating system world, impenetrable by mere mortals out to steal credit card and bank account numbers. I know, in just about every single movie where the earth is saved from alines of environmental disaster, Apples are prominently displayed and used in the crucial scenes. I also know some of you believe that to be the real case.

What’s really up is this: The MacOS is built on top of UNIX, which is very secure, but the face that, depending on the link, the Apple market is about 10-12% and therefore, the effort to infect them is not worth the ROI, on one analysis point. Take the next step: How many Macs are used to manage and handle credit card databases, and large customer files? Pretty much none. Besides taking quite a bit of effort to learn the system inside and out, even if they could find ways in through security flaws, they would most likely find intellectual property, but not something they could make money on, like entire user profiles of banking/financial services, a key set of data for identity theft.

Consider, from a business owner’s view point: If you could set up to serve 87-90% of the market for the same effort to serve 10-13%, with the return per customer the same, which direction would you head? There will be a minnow out there (thank you, Scott Weber!) who gets this answer wrong and insists loudly they are correct, but you all know the right answer to remain viable in the market. That’s why you’re also not infected. Far more ROI in spending your energy developing and working the PC market and the associated Windows based server farms. Not to mention, Apple made a run at the server world and built a very cool piece of technology, but like Beta tape, the public went for the lesser versions in the PC based systems using LINUX and Windows.

That all being said, there are those, because the Apple market share is growing no doubt, who are taking up the challenge to infect the Apple Faithful. You’ve been spared due to not being attractive (I’m not talking the aesthetics of the device design, but the ugly fact that Apples aren’t used to conduct serious financial business). That’s my tough love for you. Some are coming after you and the good news is you can now enjoy virus and malware protection as we PC users do.

Now let me, after turning your meme upside down, drop it on (your) its head: If the MacOS doesn’t get viruses, as some smuggly post to Facebook, why, pray tell, would giant anti-virus companies have software on the market to provide anti-virus for the MacOS that doens’t get viruses? Oh, yeah, it would be a very silly and costly idea to serve a market that has no need, right? Software costs money and then, as any product has to return some what of a profit, or it will be dropped from the company offerings for failing to add to the bottom line.

Check this Dogpile search out: Looks like Symantec, ESET, Norton and Webroot, Avast, AVG just to name a few “small” companies trying to sell something “real” Mac users don’t need.

I’m hoping this dose of reality spurs the Apple faithful to break down and admit they have been a tool in the greater Mac propaganda machine, but then get online and download an appropriate software package to protect themselves. Speaking as a complete PC/Windows user for all my own (too) many computers, it’s a pain to get them, I have two layers of anti-malware/virus on all my systems, just to practice as much safe computing as possible. I encourage you Mac types to do the same. I see the helplessness in people’s eyes all the time, when they have contracted such an infection. Trust me, you don’t want to feel that way, let alone missing your working hours while I or your Mac tech (who should have already advised you to get software – if they haven’t, send them this link so they can be better providers for their customer base) conduct the technical exorcism rites.

If you need help in getting protected, contact me and let’s get you into the real world you actually live in.

Windows 8 Adventures: You are now leaving the Mac Zone….or are you?

You can download and install a 90 day trial of Windows 8 (the “RTM” version).

My recommendation? Do this is you have a spare, reasonably new computer around. Do not do this to a working system! You can…but when the 90 days are up, you have to either go back and reinstall Windows XP/Vista/7 all over again, or buy Windows 8 and….reinstall Windows 8 from scratch.

If you do put it on a system with Windows 7 (or the earlier beta test versions of Windows 8), it will bring your data and programs forward, as an install option, but that’s where it ends…at the 90 days from the install date day, hence my recommendation for not putting it on a working system.

Windows 8 somewhat leaves the windowed world brought to us, actually by Xerox, but functionally by Apple in the form of the MacOS with the graphical user interface and the “pointing device.”

In this way, it looks different, so you could think that Microsoft really has broken away from Apples “look and feel” and actually been innovative. Nope…for those who have used and iPad/iPod/iPhone…Microsoft really has only made their version of that interface: Not as colorful, and instead of “apps,” we now have “tiles,” meaning lots of rectangles.

So, at the end of the day, Microsoft is merely following the crowd into the tablet interface world, and like Apple, moving that small, closely held (to the person, I mean physically) touch interface look and fell back to the desktops. In the MacOS world, the trend is to incorporate more and more of the iOS features to their iMacs already. Again, Microsoft just following the crowd.

I saw a comment in Twitter yesterday regarding people complaining about the changes for the user’s view in Windows 8, and it was something like “This isn’t 1995 anymore!” Granted, it isn’t, but actually, they would have been more correct to use the date of 1984, but I digress.

I spent some time in the “tile” of Internet Explorer in Windows 8, which takes you to IE10 (the latest version for Windows 7 is IE9) and it is different. I have come to appreciate tabs in my browsers, first finding them in FireFox years ago, meaning I can have many things open and know where they are. In IE10, you have to move your cursor to the top of the screen and right click to get thumbnails of the open tabs, meaning not even a hint of what’s available is constantly displayed, as you do lengthy searches and reading on topics. You have to now keep going up and looking. Yes, the tabs are just like a set of file folders neatly arranged from the dead tree days, but…guess what? It’s a fast system.

I’ll keep working around on my 90 day trial and provide commentary, hopefully providing a smooth transition to the Windows 8 world, without you having to do so much homework.

For now, unless you have lots of time on your hands to poke around and figure out all those new buttons/features and other changes, stick with what you have. Right now, there won’t be too many people you can ask for help if you get lost/can’t find what you need, so my recommendation is don’t go there yet.

Tuesday Tech Tips

New acronym to absorb: “WUW” – Wear Ur World.



iPhone, iPhone 3G and 3GS
Image via Wikipedia

As technology allows components to get smaller, and more powerful, the “geeks” among us come up with ways to apply them to practical problems. In this case, it’s a project called “SixthSense.”

I have dabbled in voice recognition as far back as the Apple II+ days (that’s a long time ago. I didn’t even ask about the cost of the software, I just played with it at Apple World in Boston for as long as I could, in my first encounter. Now, voice systems at the other end of our phones “know’ our voices without us “training” them.

Move to the world of “gestures.” Even before the iPhone using mulittouch technology (reads two points and reacts based on relative movement between them), Personal Digital Assistants (PDAs) had a set of gestures for things like add and delete characters and spaces, as you “typed” with your stylus.


Add to this the next small mix of current technology: Face tracking on your webcams. As you move, the digital controls have determined where your face is and automatically keep it centered with in it’s limits of digital or physical movement. That’s on your desk today. More sophisticated systems are being used for security purposes, too.

Now we do have the iPhone and may copycats, like the HTC Touch phone. Microsoft and other companies have demonstrated multi-touch of many more points and Apple has recently patented a multi-user/multi-touch system, that just knows the different sets of fingers and palms touching the display. Look for this type of technology to show up on your favorite high end restaurant’s table soon, with a direct interface to the kitchen and bar staff.

Now, I’ll get back to SixthSense, which requires a small projector and a camera, and a place to project on.  Basically, the projector becomes your display, and the camera sees what your hands are doing between you and the projected image.  Now the software takes over to allow the interpretation, in context, of the hand movements to provide a “Minority Report” like virtual reality display operated just by the motions of your hands in mid air.  Just think, that movie came out in 2002, and here we are, coming close to this being a common method of interacting with a digitally enhanced world.  Does life imitate art or does art imitate life?

This project is designed to be part of a wearable computing system.  Other projects, such as the Microsoft Natal, are for use with a fixed system, in front of your installed display (TV/computer monitor).

This really isn’t far off, and while the videos show the interaction is a little bit jerky, and the componets, as small as they are, are still somewhat unwieldy, this is what “engineering models” look like, and then some other engineers get to work doing things like integrating projectors and cameras and mirrors into a designer set of glasses frames, so it’s actually useful and comfortable.

“Early adopters” will be the people who take a Dremel Tool to that fancy biking helmet, and won’t mind the wires running down the back of thier shirt’s to connet to the battery and computer package.  Trust me, you’ll be repulsed and attracted, simultaneously, to this person and want to know how you can do it too, but you’ll only buy in if they can guarantee you that there is no residual “helmet hair” when you remove your “device.” This prototype was put together for $350 in parts. Amazing!

Interested in the bigger story?  Watch this video of the man who conceived and made this work:  Pranav MistryTED.


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