Virtual Reality, or “VR” for short, is coming on fast. I’ve been engaged in watching it for many years, and in the format of head mounted displays “HMDs,” I first experienced one about 1996, where the world around me was filled with flying dragons and you had to spot and shoot them before they got to you. Cartoonish by today’s standards, but I got the experience of wearing it and considering the usefulness and applications to come.
In March, Facebook bought a successful Kickstarter project, Oculus Rift for $2B. The foundation of VR has been the simulation and gaming industry, with applications in the engineering the medical field.
So why is Facebook interested in a gaming device? From Dice:
“In the longer term, Facebook could attempt to build a virtual reality, one in which users interact with each others’ avatars amidst a digital landscape, rather than via a newsfeed or postings. In theory, that sort of simulacrum presents some prime opportunities for advertising: imagine all the digital billboards and wall-ads that Facebook could sprinkle around a virtual city.”
Think Star Trek Holodeck, minus the tactile input of feel. Now consider the applications that may flow from that, when a very capable HMD is in the sub $300 range.
Here’s the conditions to look forward to: If you think it’s rude now for a group of people in one place to all be nose first in their smartphones, get ready to walk into Starbucks and see 5-6 people at the bigger common table, laptops open and on, and they all are interacting in a virtual world, while sitting next to each other.
There will be exciting uses, like going up the Eiffel Tower with friends, when you all aren’t in the same place, and certainly can’t afford the time or have the money to go there…or NASCAR races, or hiking trails in the Grand Canyon.
As with any technology, there will be appropriate and effective uses, and then someone will turn it into an obsession and amplify the angst we have over being present and not being there when we are physically with others right next to us.
You heard it here. It’s going to be part of our worlds. It’s been driven by the gaming community and then other industries will piggy back on what solutions were put in place. As a side note: The graphics card market, that is an essential piece of the puzzle, also matured as a demand from the gaming community, to get closer to virtual environments being very lifelike in look and experience. Expect the business world the pick up the banner and apply it to meetings, or distance learning, or project construction reports, with this being a path to further develop augmented reality, too.