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Blogging. Not “fast food” like Twitter, not all social like FaceBook, but, as I’ve said in my seminars and coaching: “The Long Form.”

Think through the IRS analogy: The 1040EZ gets the issue off your back, but you get more deductions on the 1040. More deductions, more money back, but you have to put more into it.

“MilBlogs” (Military Blogs) began to share stories, mostly because they didn’t get reported. Matt Burden of Black Five began what has become the biggest (be readership) MilBlog because the main stream media didn’t even report the passing of his friend in combat. He decided not only would the name of Army Maj. Mathew E. Schram wouldn’t be forgotten, but the regular fare of the early days of Black Five were the “Someone You Should Know” category of posts. Over the years, some living, some casualties of war, all placed on the web, so they would not be forgotten. Matt wasn’t alone, and about 6 years ago, there were about 200 MilBlogs.

As of just this moment, from MilBlogging.com’s header: “Milblogging.com currently has 2,829 military blogs in 45 countries… ”

These blogs are a model. Grass roots “passing the word” model. Get people’s attention on a topic model. Create large virtual communities of support models, quickly and at little monetary cost besides a few dollars. Buzz up a charity model. See a need and make a charity model. Connect people on the “backchannels model.

If you’re sitting around, wondering just what blogging can do for you, your cause, your passion, or your business: Study the MilBlog model.

The American Legion site has a well written article on the genesis of this unmanaged group of military, retired military. military family members and just plain old “I want to help support the military” people. “The MilBlogosphere” by Matt Seavey.

Local to the Tampa Bay area, a Marine’s wife became a widow this past March. Her blog about life took a new turn, as she shared her feelings of the news her husband had been killed in combat in Afghanistan and how it shook and affirmed her world. “A Little Bit of Pink in a Camo World” drew attention around the country and the world, and began a whole community of spouses and family members, and Rachael began a new venture: Participating in and setting up fund raising events for supporting the troops. She is but one of many.

I invite you to read and study the MilBlog world, it’s roots, it’s players, it’s content, and it’s powerful voice. If you have questions, and would like some personal input on the inner workings, I certainly can provide mine to you. I’ve met a few of the writers in person and have grown in my blogging as a result of their mentoring.

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